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Top 10 Color Trends in Women’s Fashion in 2024

 

Each season’s trendy colors have a positive effect on market consumption to a certain extent, and for designers, color trends are also the first factor to consider. They can combine it with fashion-specific trends to identify the most important products for female consumers. In this report, we highlight the top 10 colors worth investing in that will influence the women’s fashion market and drive novelty in the 2024/25 fashion offerings.

 

Baked Pear Yellow

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Baked Pear Yellow is nourishing, calming, and subtly soothing. It symbolizes balance, clarity, and harmony in a turbulent world. With its buttery yellow hue, the Baked Pear Yellow strikes the perfect balance between beige white and beige, bringing a comforting sense of fortitude. This comfortable color comes with a bit of familiarity. Reassuring in its simplicity, Baked Pear Yellow brings an inner warmth as it inspires feelings of honesty and stability.

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The neutral shade of Baked Pear Yellow has a long-lost traditional feel to it as it evolves from the creamy tones of the Spring/Summer 2024 pop color into a softer, paler color. As consumers continue to be drawn to baked and creamy tones, it evolves the ultra-soft pastel into a must-have pop color for the new season. Undyed and natural materials find fortitude in this organic hue, allowing sophisticated designs to stand out against minimalist designs that focus on texture and tone.

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The ultimate in soothing comfort, Baked Pear Yellow complements casual knitwear such as sweatshirts and turtlenecks and is especially suited to soft and glamorous monochromatic suits. Its versatility extends to woven designs and non-transformable outerwear pieces, including leather jackets, faux fur coats, and teddy jackets.

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EGG YOLK    

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Egg Yolk is a captivating polished orange color that is gorgeous, expensive, and undeniably comfortable. Egg Yolk triggers a primal connection to the earth with an invigorating energy that strikes a balance between novelty and nostalgia. Like its namesake, Egg Yolk is full of delicious and heart-warming qualities that remind us of the small pleasures that can be found in the calm moments of everyday life. It defines a popular direction towards golden mid-tones, evoking feelings of refinement and parasitism.

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With vibrant tangerine and citrus orange dominating the Spring/Summer 2024 color palette, the popularity of egg yolk heralds the return of flashy gold, providing visual warmth and ultimate comfort. Egg yolk’s healthy, natural, and organic tone encompasses an emotional resonance that will resonate with those who embrace the romance of nature and a slower lifestyle. As consumers begin to embrace the continuity of change, conflict, and uncertainty, people want to protect their health and gravitate toward hues that offer solace and a thoughtful sense of introspection.

A honey-infused mid-tone with a polished saturation, Egg Yolk provides much-needed seasonal warmth to cold-weather fashions. Providing a layer of intuitive comfort to classic knitwear, Egg Yolk is used in leather jackets to infuse fall pieces with luxe appeal.    

Wasabi Green

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Wasabi Green, a captivating, seductive, and acidic hue, appears in weird and wonderful designs. This slightly acidic green illuminates a strange and unnatural environment, stimulating our desire for fashion exploration through its immersive hue, which is both fun and energizing. As we track the increase in weird and wonderful inspiration, wasabi green is also one of the trending colors that fashion magazines are pushing.

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Wasabi Green with its organic color sense, while providing a modern touch to the design, redefines biophilic design. Its yellow undertones symbolize the nourishment found in nature, while its level of saturation energizes us. Through its immersive quality, it transports us to alternative realities.

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This captivating hue inspires endless applications from casual knitwear to special occasion dressing, especially when applied to luxurious silks and satins. When used in a stand-alone design product, its highly impactful color sense plays a softer effect and can be paired with grounding and nourishing neutrals.

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Larimar Stone Blue

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Larimar Stone Blue is a dynamic, powerful blue with a subtle digital technicolor feel, a super-evolution of the meditative blues blue popular in Spring/Summer 2024. This Fall/Winter 2024/25 color represents a new wave of bright aqua blues that contain a hint of green, adding a new vibrancy to cold-weather wear.

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Larimar stone blue’s versatile color temperament and overactive jewel tones are becoming more and more popular. Larimarite’s aquamarine hue is a strong iteration of the more familiar hue, linking it to emotional stability, clarity, and heightened sensory awareness – sensations consumers continue to seek out when dealing with fluctuating emotions and overwhelming uncertainty. Its adaptive energy can be soothing and emotionally activating or take us into new territory.

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Larimar Stone Blue balances the natural world and the virtual world and is perfect for women’s clothing. This versatile hue is suitable for the smooth surfaces of fabrics such as silk, as well as jacket fabrics for winter wear. It can also be considered a worthy investment color for cozy, textured knits, corduroy jackets, and fashion-forward suits.

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Tin Lead Grey

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This medium grey shade captures a sense of firm stability that has stood the test of time, giving a sense of security and undeniably timeless pop. It’s also a classic color, revisited for Fall/Winter 2024/25 for its reliability and consistency. Both subtle and highly influential, Tin Lead Grey has a simultaneous freshness in familiarity that refocuses our distracted attention on the distinguished nature of tradition and the quality of well-crafted design.

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With a prudent and sustainable consumer outlook at its core, consumers crave stable, time-honored shades that extend product life cycles. With its soothing and heirloom-like essence, Tin Lead Grey embodies the trend toward “durability,” which honors the skill, time, and technology required to design and create pieces that last through rapid trend cycles.

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Twilight Purple

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Twilight Purple captivates us with an intense, opulent, and beautiful tone, a sense of mysterious ambiance that is highly appealing on a winter night. It exudes a juicy berry scent as it emphasizes the importance of seductive and nocturnal shades that bring a sense of decadent luxury to seasonal product design.

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This overactive jewel tone emphasizes the ongoing exploration of contemporary luxury and dark romanticism, enhancing the appeal of the product. Catering to trends ranging from whimsical gothic to punk, Twilight Purple offers commercial appeal for young feminine trends.

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Twilight Purple is best suited for evening wear, replacing the previously prominent black color. Twilight Purple shows a strong visual impact at night, it also suits glowing decorations such as metallic tones and sequin embellishments. Applied to casual fashion, it is very responsive to darker design themes with abstract and cosmic print designs.

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Ruby Red

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There’s no doubt that Ruby Red stood out on the runway for the latest fall/winter. This time around, the Ruby Red was in a glamorous cherry undertone, designed to catch the eye and allow the wearer to embrace their inner confidence and radiate it to the outside world. Both powerful and literate, Ruby Red brings a delightful optimism to winter fashion design, conveying a powerful message of divine feminine energy.

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In an era of female empowerment, the sweet Ruby Red color is essential for boosting confidence and mood in womenswear design. Highlighting an important trend shift, the prevalent pink of Spring/Summer 2024 evolves into the majestic, saturated Ruby Red, which we see as the dominant color of women’s liberation.

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The seductive drama of Ruby Red is ideal for sexy designs and evening wear. Alternatively, accentuate the passionate hue’s businesslike vibe and versatile appeal in chunky knits, casual jackets, and classic knitwear.

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Soy Pink

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Soy Pink is like a blank canvas, encouraging unlimited freedom and endless opportunities for personal expression. This quiet, beige hue is both pure and substantial. It leaves us with the calm collective spirit we need to help us navigate through the uncertainty of a chaotic life.

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In a world of false glamor and fictional fantasies, Soy Pink represents realism, stability, and virtue. It is clean. It expresses the consumer’s need for the “perfect” white and is presented as an undyed, unbleached, beautifully imperfect fabric.

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Soy Pink is inherently comforting and works well with natural textiles that have a subtly soft feel, such as luxurious knits, fluffy wool materials, or any blanket-like fabrics. Additionally, Soy Pink can be applied to lightweight sheer materials in the most subtle, hazy way.

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Coffee Color

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Coffee Color is a truly basic color that provides a decadent coating of warmth to Fall/Winter 2024/25 designs. This easy-going, practical hue is a naturally derived color that can be considered both a neutral and an earthy tone with a distinct richness.

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As consumers continue to seek stability amid uncertainty, the neutral palette for Fall/Winter 2024/25 has undergone a significant shift, injecting comfort and familiarity into traditional tones. Coffee Color offers a grounded feeling of reassurance and stability.

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Coffee Color is best suited for fabric wool fabrics, furs, and quilted nylon. It is an ideal color for leather garments and rough leather-coated or waxed textiles. Coffee can also be a directional color for suits and evening occasion wear.

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Sun Shadow Yellow

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Sun Shadow Yellow is a sun-baked, optimistic, sophisticated hue. This saturated and optimistic hue evokes the nostalgia of the 70’s and brings uninhibited joy to cold winter days. It represents a new range of comforting mid-tones that evoke a balanced sense of freshness and nostalgia.

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Sun Shadow Yellow captures the magic of the golden hour of the day, bathing us in a gentle but penetrating warmth. It represents vitality, both healthy and familiar, without seasonality. Sun Shadow Yellow refocuses our attention on optimistic stylized mood designs, and its sunny disposition reminds us of brighter days ahead.   Sun Shadow Yellow is mostly used in casual ribbed knits and chunky chinos with great commercial appeal. At the same time, as a fashion color in premium collections, Sun Shadow Yellow stands out in individual furs and luxury silks.  
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